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Skip Navigation LinksDepartment of Housing and Public Works > Sport and Recreation > Activate! Queensland > About the Sport Strategy and Action Plan > Activate Queenslanders

Activate Queenslanders

Activate QueenslandersEmpower more Queenslanders to enjoy physical activity to improve their health and wellbeing in active communities​.

Enhance equity and inclusion

  • Provide a range of support to reduce the cost of participation for children and young people who need it most.
  • Improve access to physical activity for the wider population.
  • Provide physical activity solutions that support communities most in need to address barriers and reduce social isolation.
  • Support vulnerable children, young people, families and carers through participation in sport and active recreation.
  • Deliver opportunities to reduce social isolation for people with disability and older Queenslanders.
  • Support and deliver high quality culturally appropriate physical activity opportunities in Aboriginal and Torres Strait Islander communities.

Transform attitudes and behaviours

  • Motivate and inspire Queenslanders to participate in regular physical activity through social marketing activities, active events and ambassadors.
  • Connect inactive or less active Queenslanders to local opportunities that lead to active lifestyles.
  • Encourage greater use of physical activity across the early childhood and school settings, in partnership with the Department of Education.  
  • Facilitate community access to schools for physical activity, in partnership with schools, including principals, teachers and parents and citizens associations.​
  • Review opportunities to embrace physical activity in teacher training and pedagogy.

Success looks like​

  • quality opportunities available to be physically active
  • sufficiently active Queenslanders
  • enhanced community connection through participation
  • Queenslanders valuing an active lifestyle and wanting to be active
  • increased physical literacy in Queensland children.

Stay informed

Case study: Challenge the mountain

A group of people cycling up a hill with a man running in front For 3 days each September, the Rockhampton community comes together to take on the iconic Mount Archer.

The main event, Challenge the Mountain, involves runners, walkers and cyclists of all abilities tackling an unrelenting 5 kilometres uphill.

From start to finish, the event has everything to inspire an active community.

For Australian Ninja Warrior finalist and event ambassador, Jack Wilson, the event is all about a shared experience.

“I love the community and family persona of Challenge the Mountain — I immediately felt welcome,” Jack said.

“The event has all walks of life and it’s great to see everyone on the same journey.

“It’s also one of the hardest challenges I’ve battled and pushed me to the limits — I can’t wait to be back.”

Everyone is encouraged to participate, including recreational and elite runners and cyclists, juniors, wheelchair athletes and even teams of 5 carrying a battle rope!

For those who reach the top, a party atmosphere awaits with live music, a barbecue and presentations.


Last updated 27 July 2019    Creative Commons Attribution 4.0 International (CC BY 4.0)

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